Vampire shows such as Blade, Buffy the Vampire Slayer are all the rage on US television right now.
Presuambly this means Australia and some other countries.

I noted earlier how we worship what we fear.

Vampire traits:

Don't like the light.

Lyrics - So bright, I gotta wear shades by Timbuk 3. (Lyriczz)
I think they forgot some lyrics like -- I´m building so much pride, I gotta wear shades.

Sleeps and travels in a modern day mobile coffin.

Has an insatiable appetite (for blood).

  Lives in a castle.

Documentary

Frontline Persuaders
(Watch online!)

Don't think much of this vampire metaphor - watch this!

 Look how easily you can be CONvinced of anything.
(But if you strengthen your mind....)

Watch near the end, pay attention to the appearance / comments by the psychologist. (Who gets paid big bucks by Amex and other large corporations)

Incidentally, this video features a system which Wayne 
was the Product Manager for - the IFE (In-Flight Entertainment) system that Delta Song (Wiki) (Now merged back into Delta) used on its aircraft.
He knows the mind of insidious marketers -
He was one of them....but...not for too long!